Start with clean definitions
Fixed costs repeat even at zero sales (rent, salaries). Variable costs scale with units. Contribution per unit = price โ variable cost per unit. Base break-even units = fixed รท contribution.
Layer in reality
Coupons, returns, and channel fees reduce effective price. Some โvariableโ costs step up at thresholds (overtime, shipping brackets). Model a pessimistic and optimistic case.
Cash vs accounting break-even
You can hit accounting break-even while still short on cash if customers pay late or inventory ties up working capital. For survival planning, pair unit break-even with a simple cash timing view.